AdLingo is part of Area 120 by
Google and allows brands to acquire customers by turning ads into
AI-powered personalized conversations at scale. How? AdLingo Ads
enable brands to embed their conversational assistant (aka chatbot) in
a display ad, to reach potential customers at scale and where they
are looking for information. AdLingo is powered by the Google DV360
best-in-class digital platform enabling advanced targeting.
We believe it is more important than ever to enable meaningful
connections between brands and users. User benefits include:
Instant answers: Users get the help they need
immediately and without navigating to other pages.
1:1 engagement: Each conversation is user driven
by the questions and interests they have.
Innovative and fun: Users are delighted with a
new and dynamic experience.
AdLingo Ads advance potential customers from discovery to action in a
single ad, by engaging them in AI-powered personalized conversations
at scale. Main benefits are:
AI-powered Personalized Conversation
Leverages messaging, now the #1 preferred channel for users to
engage with businesses1
Uses the brand's automated chatbot and AI to answer customers'
needs in real-time at the moment of choice
Combined with DV360 targeting (e.g. in market, 1st party
Reaching all potential Customers at scale
The reach of Google Display Network: AdLingo can distribute
brand chatbots to 3 Mio+ websites or apps. No other solution
offers such a scale.
Similar eCPM to regular display
When users are browsing websites and apps, in discovery
Advance customers from discovery to action
Same wide reach as display + unique personalized engagement
H2 2019 campaign results on average2
(>150MM impressions across 10 different verticals):
0.24% Engaged Conversations Rate3
on viewable impressions
Engaged Conversations of 1m38s in average per user
3.4 user interactions in average per conversation
We have seen especially strong success so far in the use cases
of Conversational Commerce or Conversational Lead Generation.
Advertisers will be able to place their conversational assistants
inside interactive display ad units, and reach their target audience
A working conversational assistant will be needed to run the ad. We
can provide a list of partners if the brand does not have a
conversational assistant. Currently supported bot platforms include:
Dialogflow, Microsoft Bot Framework, Take / Blip, LivePerson /
LiveEngage, Amplify.AI, Automat.AI, and Spectrm.
If there are other
platforms you are interested in using, please contact us via our Get started page.
The cost of AdLingo Ads is calculated based on CPMs (cost per
thousand impressions). Reach and CPMs depend on a variety of
factors, including targeting. Estimates will be shared based on the
advertiser’s objectives. CPMs are generally in line with regular
On top of the campaign delivery metrics (impressions, viewability,
media costs) we deliver specific conversation engagement metrics
like the number and duration of engaged conversations and clicks.
The transcript of the conversation is between the user and
advertiser and will be handled in accordance with the advertiser’s
The AdLingo team will work directly with advertisers and/or agencies
for all onboarding, technical integration, and campaign management
tasks. If you want more details about this or something not mentioned
above, please contact us via our Get